Wildlife Education That Works Where It Matters
From Classroom to Conservation
About Wildlife Counts
Wildlife Counts is an education-led consultancy working at the intersection of conservation expertise and real-world learning environments.
The focus is simple: to ensure wildlife education is scientifically accurate, thoughtfully structured, and genuinely usable in classrooms, outreach programmes and community settings.
By combining academic understanding with practical educational experience, Wildlife Counts supports charities, conservation organisations and ethical initiatives to strengthen the educational impact of their work, helping resources move beyond information-sharing and into confident delivery.
Education-Informed
Grounded in classroom experience and deep understanding of how learning happens in real educational settings.
Science-Led
Underpinned by postgraduate study in zoology and freshwater and marine ecology, ensuring academic integrity.
Designed for Delivery
Created to be clear, adaptable and confidently deliverable in schools, outreach programmes and community contexts.
Why I Founded Wildlife Counts
The backstory:
I have always wanted to work at the bridge between education and conservation.
With a background in zoology and freshwater and marine ecology, and experience as a qualified primary teacher, I believed that bridge already existed. However, time in the classroom revealed something different.
I frequently encountered high-quality conservation resources that were scientifically strong but not always manageable within the realities of a busy classroom. Even with subject knowledge and enthusiasm, I often found that materials required significant adaptation to meet the needs of diverse learners. In some cases a lesson plan might be provided - but the responsibility for building the full learning experience remained with the teacher.
In practice, time is limited. Even when educators and facilitators want to deliver meaningful conservation learning, the scaffolding and structure needed to make it workable are not always built into the resources.
That gap became clear to me.
Wildlife Counts was created to strengthen that bridge - combining scientific integrity with thoughtful educational design, so that conservation learning is not only accurate, but genuinely usable.
About the Founder
Tania Watts
Founder
Professional Background
I am a qualified primary teacher with classroom experience across diverse learning environments and hold an NPQ in Leading Teacher Development, with a focus on effective professional learning and curriculum implementation.
Alongside my educational background, I have postgraduate study freshwater and marine ecology. This combination of classroom practice, leadership development and scientific training shapes the way I approach every project - ensuring conservation education is academically robust, thoughtfully structured and genuinely usable.
My work centers on resource usability, accessibility and real-world delivery, supporting organisations to strengthen both educator confidence and educational impact.